BBB is situated in an area of Burnley in which 8-9% of the population is of Asian heritage, mostly of the Islamic faith, and with a significantly young population. Burnley's Muslim community is primarily concentrated in two wards, with BBB strategically based in an area where 8 mosques are all within a half mile radius. The project has offices in a Mosque in Burnley, and the Bridge Project is based in an Anglican Church in the same locality. A Lancaster University study has suggested that this is the first Mosque in the North West of England, possibly in the country, to facilitate a Christian-Muslim partnership, with non-Muslims having open access to its premises.

BBB has gained local and national recognition for successfully promoting social cohesion through inter-faith initiatives that effectively incorporate statutory authorities and voluntary agencies. The broad range of activities delivered are designed to create opportunities for people from different faith, cultural and socio-economic contexts to meet each other and nurture longstanding relationships.